Seen. Heard. Then challenged.
I listen before I prescribe. I’ll take your ambitions seriously—and ask the questions a polite nod won’t answer.
PRIVATE BUSINESS ADVISORY
Big ambition.
Clear direction.
Good company.
You carry the vision.
You don’t have to carry every decision.
I’m Kyle Henderson. I help founders and business owners sharpen their strategy, strengthen sales and marketing, and get their people moving in the same direction.
Start with a complimentary 45-minute fit conversation.
No pressure. No elaborate pitch deck. Just a real conversation.
Kyle HendersonFOUNDER & PRINCIPAL
STRATEGY WITH A HUMAN SIDE.Let’s get into it
20+ years
Building businesses.
Leading organizations.
200+ agents
Network built at
Xcel Companies.
President & Chief of Staff
The experienceFormer family-office and
real-estate leadership roles.
behind the advice
01THE WORK
More potential than bandwidth?
Let’s change that.
The ideas are there. So is the effort. Sometimes what’s missing is a clear-eyed partner who can see the opportunity, ask the right questions, and help move it forward.
01 /Great business.
Sales shouldn’t rest
Good people.
Too many possibilities.
Great business.
Hard to explain.
Positioning, messaging, and marketing that make your value easier to understand—and easier to choose.
Make the story land 02 /Sales shouldn’t rest
on one set of shoulders.
Sales strategy, client relationships, referral channels, and partnerships that aren’t dependent on you doing everything.
Build a stronger growth engine 03 /Good people.
Different directions.
Leadership, hiring, culture, and clearer expectations. Get people behind the vision, not just through the meeting.
Get the team aligned 04 /Too many possibilities.
One actual calendar.
Pressure-test opportunities, make consequential decisions, and turn an ambitious vision into a realistic next move.
Find the right prioritiesAlso in the conversation:
Expense efficiency · Commercial negotiation · Investor communications · Strategic events · Client experience
02THE HUMAN PART
Business is personal.
That’s not a flaw.
People buy. People lead.
People make the whole thing work.
I pay attention to what people care about, what builds trust, and what helps them act. The strategy matters. So does how it feels to be in the room.
A little more about meCalm is part of the job.
When the pressure rises, I bring perspective, candor, and a steady hand. Your business doesn’t need another source of drama.
Optimism. With a reality check.
I look for what’s possible, question the assumptions, and keep the plan grounded in what can actually be done.
A little levity. A lot of follow-through.
We can work through serious challenges without making every conversation feel like a root canal.
03THE EXPERIENCE
Not just business advice.
Business experience.
I’ve built companies, served as a family-office President, worked as a Chief of Staff, and led nonprofit initiatives. Different settings. Real responsibility.
Xcel Companies
A network of 200+ agents.
Co-founded and led a payments advisory business facilitating billions of dollars in annual processing volume. Led sales strategy, agent recruiting, partnerships, and commercial negotiations.
Operating leadership: 2009–February 2026.
Now an ownership role outside daily management.
Sandgaard Capital
Perspective across the portfolio.
Served as President of a private family office with interests spanning real estate, private equity, sports, public markets, and operating companies. Coordinated leaders, operators, and outside advisors.
President: August 2020–January 2026.
Historical executive experience.
Trusted Trenchless
Still building. Not just advising.
Co-founded a specialty sewer-restoration business around Bluelight LED CIPP technology. Help lead its strategy, brand, sales, partnerships, operating systems, and supporting technology.
CEO & Co-Founder: February 2026–present.
Commercial and operational foundation-building.
04THE NEXT MOVE
A fresh perspective.
A clear way to begin.
No mystery pricing. No need to sign your life away.
Start with the level of support your business actually needs.
Strategy Session
$750 / engagement
A focused working session to untangle a decision, challenge, or opportunity.
- 90-minute private working session
- Focused preparation in advance
- Written priorities and next steps
Growth & Strategy Sprint
$5,000 / engagement
Get beneath the symptoms and build a practical plan for what comes next.
- Two- to three-week focused engagement
- Agreed interviews and material review
- A prioritized 90-day action plan
Ongoing Advisory
from $3,000 / month
Recurring perspective, accountability, and support for the decisions that keep coming.
- Defined monthly advisory capacity
- Scheduled sessions and bounded support
- More hands-on leadership available
All prices in USD. Fractional Growth Leadership starts at $7,500/month for a defined operating mandate.
Compare all engagementsNot sure where to start? That’s what the complimentary fit conversation is for. No payment is collected by this inquiry form.
05THE PROCESS
Less theater.
More forward motion.
You should know what you’re buying, what we’re working toward, and what happens next.
Tell me what’s happening.
We start with the business, the people, and the real issue—not a prewritten answer.
Agree on the work.
Clear scope, deliverables, fees, and responsibilities. Good relationships deserve clear expectations.
Make it useful.
Challenge the thinking, make the decisions, and leave with practical next steps. No 80-page paperweight.
“I want you to leave our conversations feeling clearer, more capable, and more energized than when we started.”
KYLE HENDERSON · A SIMPLE STANDARD FOR THE WORKbehind the practice
06FAIR QUESTIONS
Before we
say hello.
Good questions are always welcome.
Especially the direct ones.
Who is this best suited for?
Founders, business owners, and leadership teams with a real business, a meaningful challenge, and the willingness to act. My focus is marketing, sales, strategy, leadership, people, and partnerships. I also consider privately scoped operating-advisory work for family-office principals.
Will I work directly with Kyle?
Yes. Henderson & Co. is founder-led, and I lead the work personally. If a project would benefit from another specialist, we would discuss the role, cost, and access before anyone is added.
Is the introductory conversation really complimentary?
Yes. It is a 45-minute conversation to understand the situation and see whether there is a fit. It is not the paid strategy session, and there is no obligation to proceed. We agree on timing before the call.
Is this advice, execution, or both?
That depends on the engagement. Sessions and advisory relationships focus on decisions and direction. Sprints produce defined deliverables. Fractional leadership includes responsibility for agreed workstreams—not unlimited coverage of the business.
What if my challenge doesn’t fit a package?
Tell me about it. We can discuss a custom scope or whether another resource would be more appropriate. Additional advisory work, when separately agreed, is $400 per hour.
How do confidentiality and conflicts work?
Please keep the initial inquiry high-level. Before sensitive materials are shared or work begins, we can address confidentiality, any existing business interests, and potential conflicts in writing. The website form itself is not an NDA or an engagement agreement.
07YOUR NEXT MOVE
What are you building?
What’s getting in the way?
Let’s start there.
Bring the ambition. Bring the messy question. You don’t need a polished brief to have a useful first conversation.
First: a complimentary 45-minute fit conversation.
Then: a clear recommendation on how—or whether—to work together.
Always: a person on the other end. Me.
No form person? Email works beautifully.